Website Redesign
A new website that looks better, without losing what already works.
We redesign existing websites on WordPress, Shopify and Next.js with a plan for every page, every ranking and every form. You get a faster, clearer site that turns more visitors into enquiries, and your search traffic comes along for the move.
Free website redesign quote
Share your current site and what is not working. We reply within one business day with an audit summary, scope and fixed price.
The usual problem
Why so many redesigns lose traffic and leads.
A redesign is a migration as much as a design project. Most of the damage happens in the details nobody planned for.
Rankings drop after launch
URLs change, pages get merged or deleted and nobody sets up redirects, so years of search equity disappear overnight.
Design by opinion
The new layout is based on taste instead of how visitors actually use the site, so conversion rates go down, not up.
Content left behind
Blog posts, case studies and landing pages that brought in traffic are lost or copied over with broken formatting and missing metadata.
Slower than before
Heavy sliders, page builders and unoptimized images make the shiny new site slower on mobile than the old one.
What we do
Everything a safe, worthwhile redesign needs.
We handle research, design, build and migration as one plan, so nothing falls between the cracks.
Site and SEO audit
Crawl of every URL, top landing pages, backlinks, Core Web Vitals and tracking, so we know what must be protected.
UX and conversion research
Analytics review, heatmaps, session recordings and form drop-off data to find what is stopping visitors from enquiring.
Design in Figma
Wireframes and full page designs for desktop and mobile, approved before development starts.
Content migration
Pages, posts, media and metadata moved and cleaned up, with titles, descriptions and headings kept or improved.
Learn more301 redirect mapping
Every old URL mapped to its closest new page, tested before and after launch so rankings and backlinks carry over.
Learn moreSpeed and Core Web Vitals
Lean themes, compressed images and trimmed scripts, with a Lighthouse performance target of 90+ on key templates.
Accessibility
Color contrast, keyboard navigation, alt text and form labels built to WCAG 2.2 AA.
Platform rebuilds
Moving to WordPress, Shopify or a Next.js front end when the current platform is holding you back.
Learn moreHow it works
From audit to relaunch in four steps.
Fixed scope, a weekly update and a launch plan written before any page is moved.
Audit and research
We crawl the current site, review analytics and search data, and agree goals, sitemap and the pages that must keep their rankings.
Design
Wireframes, then full Figma designs for key templates on desktop and mobile, reviewed with you in two rounds.
Build and migrate
Development on a staging site, content migration, redirect map, tracking and accessibility checks.
Launch and monitor
Redirects go live, Search Console is watched daily, and we fix crawl errors and tweak pages for 30 days after launch.
Pricing
Three levels of redesign.
Fixed prices, agreed after a short audit. Hosting, premium themes and paid plugins are billed to you directly.
Refresh
Sites with good structure and content that need a modern look and faster pages.
- Visual refresh of up to 10 templates
- Mobile layout fixes
- Image and speed optimization
- Basic accessibility fixes
- Launch checklist
Full redesign
Businesses whose site no longer reflects them or no longer converts.
- SEO and UX audit
- Custom Figma design
- Up to 40 pages migrated
- Full 301 redirect map
- GA4 and conversion tracking
- 30 days of post-launch support
Redesign + rebuild
Sites moving to a new platform such as WordPress, Shopify or Next.js.
- Everything in Full redesign
- Rebuild on a new platform
- Unlimited page and post migration
- CMS training for your team
- Integrations with CRM and forms
- Dedicated project lead
Platforms and tools we use
Works well with
Keep the new site working hard.
These are the services we most often pair with a redesign.
FAQ
Website Redesign questions, answered
Ready for a redesign that keeps your traffic?
Send us your current site and goals. We will reply within one business day with an audit summary and a fixed price scope.