Social Media Ads
Paid social that pays its way, measured in cost per result.
We plan, launch and manage ads on Facebook, Instagram, TikTok, LinkedIn and more, with tracking you can trust and a steady stream of new creative to test. Every decision is tied to cost per lead, cost per purchase and return on ad spend.
Free social ads audit
Tell us where you advertise today and what a good result looks like. We reply within one business day with findings, a plan and a monthly fee.
The usual problem
Why most social ad budgets leak.
Boosting a post is easy. Running paid social that scales without the cost per result climbing is a different job.
Tracking that misses sales
The pixel fires on half the conversions, so the algorithm optimizes on bad data and reports look wrong.
Creative fatigue
The same three ads run for months. Frequency climbs, costs rise and nobody has new creative ready.
Audiences too broad or too narrow
Budget goes to people who will never buy, or is squeezed into audiences so small that delivery stalls.
No retargeting plan
Site visitors and engaged followers never see a follow-up, so warm prospects slip away.
What we do
Full paid social management, from pixel to report.
One platform or several, managed by the same team with one set of numbers.
Meta Ads (Facebook and Instagram)
Campaign structure, Advantage+ audiences and placements, built around leads or purchases rather than likes.
TikTok Ads
Spark Ads, in-feed campaigns and creator-style creative made for the For You feed.
LinkedIn Ads
B2B targeting by job title, company and industry, with Lead Gen Forms and document ads.
Audience strategy and retargeting
Prospecting, lookalike and retargeting audiences from site visitors, video viewers and customer lists.
Creative testing
A steady testing plan for hooks, formats and offers, with new ad variations every month.
Learn moreLead forms and landing pages
Instant forms with qualifying questions, or landing pages built to convert paid social traffic.
Catalog and Advantage+ shopping
Product catalogs, dynamic product ads and Advantage+ shopping campaigns for ecommerce stores.
Tracking and reporting
Meta Pixel with Conversions API, TikTok Events API and GA4, reported on CPA and ROAS each month.
How it works
From audit to stable results in four steps.
Clear targets up front, weekly optimization and a monthly report you can read in five minutes.
Audit and tracking
We review your accounts and past results, fix the pixel, Conversions API and events, and agree CPA or ROAS targets.
Strategy and creative
Audiences, campaign structure, offers and the first round of ad creative and copy planned and approved.
Launch and test
Campaigns go live and creative tests run. First results usually show within 2 to 4 weeks.
Optimize and scale
Cost per result typically settles around weeks 4 to 6, then we shift budget to winners and refresh creative.
Pricing
Three levels of paid social management.
Monthly management fees, no long-term contract. Ad spend is paid to the platforms directly and is not included.
Starter
Businesses testing paid social on one platform with a modest budget.
- 1 platform
- Ad spend up to $5,000/mo
- Pixel and Conversions API setup
- Prospecting and retargeting campaigns
- Monthly creative refresh
- Monthly report
Growth
Brands scaling leads or sales across two platforms.
- 2 platforms
- Ad spend up to $20,000/mo
- Ongoing creative testing plan
- Lead forms or catalog campaigns
- Weekly optimization
- Monthly report and call
Scale
Higher budgets that need several platforms and more creative volume.
- Multiple platforms
- Ad spend above $20,000/mo
- Advantage+ shopping and catalog ads
- Advanced audience and funnel strategy
- Server-side tracking review
- Dedicated ads lead
Platforms and tools we work with
Works well with
Ads work harder with the right support.
These are the services we most often run alongside paid social.
Social media marketing
Organic content and community care that make your ads more credible.
Learn moreFAQ
Social Media Ads Management questions, answered
Ready for paid social that pays its way?
Tell us your platforms, budget and goals. We will send an audit and plan within one business day.