Custom web apps that run the parts of your business spreadsheets can't.
We design and build dashboards, client portals, internal tools and SaaS products on React and Next.js, connected to the systems you already use, with code you own.
Trusted by 120+ clients
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90+ Lighthouse target
Built to pass Core Web Vitals
Security reviewed
Before every release
Code you own
Repository and hosting in your name
Why custom
Why businesses replace spreadsheets and subscriptions with a custom app
Off-the-shelf software is a good place to start. As you grow, a tool built for your business can save time, cut costs and remove workarounds.
01. Software that fits your process
Off-the-shelf tools make you change how you work. A custom app is built around the way your team already works.
02. Lower per-seat costs as you grow
Per-user subscription fees grow with every hire. When you own the app, your running costs are hosting and support, not licenses.
03. One place for your data and workflows
Connect your CRM, accounting, scheduling and other tools to a single dashboard, so nobody has to copy data between systems.
04. You control your data
Your data lives in a database you own, with role-based access, audit logs and hosting in your own cloud account.
Common problems
Three problems a custom web app solves
These are the signs that your current tools are starting to cost more than they save.
Manual work and double data entry
Your team spends hours copying data between spreadsheets and tools, exporting CSV files and working around software that was not built for your process.
Tools that cannot do what you need
You have hit the limits of your current software. Feature requests sit on the vendor's roadmap and your team builds workarounds instead.
Data spread across too many vendors
Customer and business data lives in many third-party platforms, each with its own logins and permissions. A custom app keeps sensitive data in one place you control.
Included as standard
What you get with every custom build
These are part of every project, not paid add-ons.
Modern React, Next.js and Node.js stack
Proven, widely supported technology that is fast for your users and easy to hire for later.
Secure APIs and a database you control
A clear data model, documented APIs and role-based permissions, built for your application only.
Integrations with the tools you already use
Connect payments, CRM, email, accounting and other systems through their APIs, such as Stripe, HubSpot or Twilio.
Analytics and conversion tracking
GA4 and event tracking set up from day one, so you can see how people use the app and where they drop off.
Search-friendly public pages
Marketing pages, listings and documentation are server rendered with clean URLs and schema so search engines can index them.
30 days of post-launch support
We fix any bugs found in the first 30 days after launch at no extra cost, and a developer stays on hand while your team settles in.
Is it right for you?
When a custom web app makes sense
Not every business needs custom software. If one of these sounds familiar, it is worth a conversation.
Your workflow does not fit a standard CRM or ERP
Your business processes do not map cleanly to off-the-shelf systems. You need software that follows your own rules and approvals.
You juggle data from several systems
You pull data from several platforms and need one dashboard where your team can see, update and report on it together.
You are launching a SaaS product
You are building software as a service to sell to your own customers or partners, with accounts, subscriptions and billing.
Your clients need a secure portal
Clients need to log in to see documents, reports, invoices or project status, with access limited to their own account.
Three project tiers. Fixed quotes, no open-ended hourly billing.
Marketing Web Platform
A fast marketing site on Next.js with a headless CMS, technical SEO and lead capture.
- Headless CMS setup
- Advanced on-page SEO
- Automated deployment pipeline
Custom Web App or Portal
Dashboards, client portals and internal tools that automate your core workflows.
- Secure user login
- Database and API design
- Third-party integrations (Stripe, Twilio)
- User roles and permissions
SaaS and Enterprise Platform
SaaS products, multi-tenant platforms and larger internal systems.
- Multi-tenant SaaS architecture
- Subscriptions and billing
- SOC 2 readiness support
Hosting and ongoing support are quoted separately with every proposal.
FAQ
Custom web app questions.
Ready to scope your web app?
Book a call with our technical lead to talk through your requirements. We will map out the approach and send a detailed proposal within 48 hours.